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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

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Conscious Marketing Can Transform Our Cookie-Dependent Industry

January 4, 2022

Via: AdExchanger

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Erica Schmidt, Global CEO of Matterkind.

Marketing on the web is undergoing a monumental shift as third-party cookies are phased out.

But the real problem is that our industry has gotten so used to them that we’ve missed an important fact: Cookies were never intended to do the heavy lifting we’ve come to rely on.

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