Category: Customer Data

October 21, 2021

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers,” tweeted Patrick McGee, a correspondent for the […]

October 12, 2021

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]

October 11, 2021

Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman. Among consumers polled, 50% say the […]

October 7, 2021

The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency’s argument is baseless. The […]

October 4, 2021

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]

October 4, 2021

The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. […]

September 20, 2021

Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, […]

September 14, 2021

Surely once you went to buy in a store, to have dinner at a restaurant or did tourism in such a place because someone recommended it to you. And the reverse: surely you avoided going to such a car dealership […]

September 13, 2021

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the years, the offers and distribution channels […]

September 9, 2021

Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

August 18, 2021

Consumers have embraced digital shopping during the COVID-19 pandemic, but they still face several pain points, judging by Moxtra’s 2021 Data Report. Consumers list these annoyances: Difficulty getting in touch with a representative/administrator — 54% Security concerns (data breaches, untrusted […]

August 17, 2021

As parents are growing increasingly concerned over the safety of their kids and teens online, Google and TikTok have taken steps to launch new child protections. Google rolled out a privacy and safety suite for kids and teenagers. The company […]

August 16, 2021

Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to […]

August 11, 2021

As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this […]

August 10, 2021

Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of […]

July 30, 2021

The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers buying impressions that would never be in view; the quest for clicks […]

July 29, 2021

If you take a look at consumers from small towns to the world’s biggest cities, you will find that there is always a huge gap in age. Companies recently had to figure out what makes Millennials tick, now the focus […]

July 21, 2021

In the few weeks since Google took its foot off the gas on deprecating Chrome third-party cookies, I’ve been encouraged that publishers and advertisers still appear to be pushing full-speed ahead on alternatives. However, with billions of dollars in ad […]

July 20, 2021

When President Joseph Biden issued a sweeping executive order aimed at promoting competition in the American economy, tucked inside its nearly 7,000 words was a term typically associated with spy craft and foreign adversaries: surveillance. And even though the order […]