Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals.
As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized or limited-edition products.
Savvy kids might even call them thirsty, even as they enter their contact information to download the McDonald’s app to gain access to exclusive meals from rapper Travis Scott and Korean boy band BTS.
What these efforts have in common are they come from brands that haven’t historically had direct relationships with customers, but spend big on advertising.
