Content & SEO, Marketing Channels
January 30, 2024
Via: Search Engine LandYou’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that […]
Marketing Channels, Web Advertising
January 24, 2024
Via: Search Engine LandThree-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by […]
Content & SEO, Marketing Channels
January 23, 2024
Via: Marketing DiveGoogle today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]
Marketing Channels, Web Advertising
January 23, 2024
Via: EntrepreneurModern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the […]
Content & SEO, Marketing Channels
January 23, 2024
Via: EntrepreneurI’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about […]
Content & SEO, Marketing Channels
January 22, 2024
Via: EntrepreneurAlthough most entrepreneurs understand the importance of search engine optimization (SEO), the online world is filled with outdated advice. The consequences of following bad SEO strategies are severe — a stagnant online presence, limited reach and missed opportunities for growth. […]
Content & SEO, Marketing Channels
January 18, 2024
Via: Search Engine LandAs artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The […]
January 18, 2024
Via: CMIYou diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]
Content & SEO, Marketing Channels
January 17, 2024
Via: EntrepreneurSmall businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making […]
Marketing Technologies, Other Technologies
January 17, 2024
Via: EntrepreneurThe onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]
Content & SEO, Marketing Channels
January 16, 2024
Via: CMIWhen it comes to managing content and marketing operations resources, 2024 will be complicated. For one thing, marketing budgets will receive plenty of scrutiny (as they always do). In 2023, Gartner research found that 71% of CMOs believe they lack […]
Marketing Technologies, Mobile Marketing
January 11, 2024
Via: Marketing DiveData.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, […]
January 11, 2024
Via: EntrepreneurFor those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early […]
Content & SEO, Marketing Channels
January 10, 2024
Via: Search Engine LandAs we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level […]
Marketing Technologies, Other Technologies
January 10, 2024
Via: Search Engine JournalI’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end […]
January 9, 2024
Via: Marketing DiveIs the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs to loosen their purse […]
Marketing Channels, Web Advertising
January 4, 2024
Via: Search Engine LandInternal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; […]
Marketing Channels, Social Media Marketing
January 4, 2024
Via: Search Engine LandAdvertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]
January 3, 2024
Via: Martech ZoneThe integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics […]
Content & SEO, Marketing Channels
January 3, 2024
Via: CMIConverting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After a few months of working with an AI-based audio-conversion tool on the Content Marketing Institute blog, I still think it’s […]