I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content.
However, it’s equally about going back and revamping older content so it continues to perform well on search engine results pages (SERPs). This is where content audits are highly useful.
If you want to understand content audits better, such as what they mean and how to conduct one, this article is for you. Keep reading to explore the power of content audits and how they can transform your SEO efforts.
