Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns with less effort, increasing Ad Strength scores that measure relevance, quality and diversity of ad copy, per Google.
The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. It was first announced last May during the company’s Google Marketing Live event. Beta access is now fully available to English-language advertisers in the U.S. and U.K., with a global rollout to all English-language advertisers beginning in the next few weeks.
