You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy.
Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all seems fine, but I don’t know how it’s going to bring in $5,000 in sales.”
Your heart sinks, realizing this executive is “content clueless.”
Winning over stakeholders who don’t understand how content marketing makes a meaningful business impact presents a challenge. Fortunately, as a content leader, you’re a pro at educating and persuading audiences to take a desired action.
