Marketing Technologies, Other Technologies
November 10, 2022
Via: AdExchangerThe jury is still out on whether a recession is inevitable given the current strength of the job market and consumer demand. Nevertheless, the vast majority of businesses are revisiting all line items in their budgets. Research clearly shows that […]
Content & SEO, Marketing Channels
September 30, 2022
Via: CMIWhat should we talk about in our content? This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency […]
Marketing Channels, Social Media Marketing
October 1, 2021
Via: Business of AppsTikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]
July 22, 2020
Via: Marketing LandThough digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or […]
March 18, 2019
Via: Chief MarketerNo brand can afford to target everyone, yet many brands still attempt to. These brands have gone through the paces of defining a demographic, but it’s often too broad or general to resonate with a specific segment of consumers—that or […]
October 2, 2018
Via: AdweekTaking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]
Marketing Channels, Marketing Technologies, Other Technologies
June 5, 2018
Via: Econsultancy blogA brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]
May 5, 2017
Via: AdweekIf you’re going to run a social media giveaway for your company, don’t do what Sunny Co did. The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just […]
Content & SEO, Marketing Technologies
April 14, 2016
Via: The Content StrategistAmerican Express OPEN Forum is all about community. The branded blog is considered a gold standard for content marketing, and for good reason. Besides impressive longform initiatives like “The Journey,” a multimedia project that chronicled the story of a small kombucha […]
Marketing Technologies, Other Technologies
April 13, 2016
Via: Social Media TodayIf you’re like the average business owner, your online presence doesn’t accurately reflect the hard-earned reputation you’ve built in real life – there may even be a dramatic difference between your business’s digital footprint and your own. “I can’t worry […]