Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too.
A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found that consumers’ purchases are becoming more and more “belief-driven,” particularly over the past year.
According to the report, 65 percent of global consumers are making belief-driven purchases, a 50 percent year-over-year increase.
