If you’re like the average business owner, your online presence doesn’t accurately reflect the hard-earned reputation you’ve built in real life – there may even be a dramatic difference between your business’s digital footprint and your own.
“I can’t worry about all that,” you say. “I’ve got a business to run.”
But your customers aren’t solely interested in your business. They want to know the people that run it. When potential customers look you up online, are they earning your trust or turning away in frustration? Is your online brand gaining you business or losing it?
