American Express OPEN Forum is all about community. The branded blog is considered a gold standard for content marketing, and for good reason. Besides impressive longform initiatives like “The Journey,” a multimedia project that chronicled the story of a small kombucha business, OPEN Forum consistently produces helpful content for a loyal audience of small business owners.
Last week, at Contently’s Executive Finance Summit, Courtney Colwell, director of OPEN Forum and content marketing at American Express, sat down with Elisa Cool, VP of brand development at Contently, to discuss the past, present, and future of Amex’s publishing philosophy.
