Category: Web Advertising

August 10, 2023

In recent years, Google has moved toward being a semantic search engine. And while backlinks always will play a part, we know they play a lesser role thanks to the sheer power of Google’s knowledge graph and machine learning. I […]

August 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But […]

August 7, 2023

Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not […]

August 4, 2023

Google has released a Responsive Search Ads guide to help marketers improve their campaign performance. The new RSA guide includes Google’s advice and information on how: To write ads for maximum conversions. RSAs use Google AI to generate ad copy. […]

July 31, 2023

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel […]

July 27, 2023

This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently can’t be the most relevant – or at least that was the […]

July 11, 2023

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a […]

July 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in […]

July 5, 2023

There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative […]

June 23, 2023

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this […]

June 21, 2023

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can […]

June 20, 2023

Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce […]

May 31, 2023

As online platforms move to phase out data tracking elements, including cookies, that’s increasingly prompting significant shifts in digital marketing strategies, as businesses seek new means to maximize their ad spend, via alternative data sources. But what data sources can […]

May 30, 2023

As a law firm owner, wouldn’t you like your video marketing to get clients buzzing? Believe it or not, law firm content doesn’t have to be boring – and in fact, it shouldn’t be. There are many unique and creative […]

May 25, 2023

One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s a good idea to create a plan for choosing the […]

May 15, 2023

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 […]

May 12, 2023

Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine learning based ad targeting models, which are able to deliver more relevant ads to […]

May 9, 2023

Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your paid media strategy to keep up with PPC changes. Manage […]

May 8, 2023

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, […]

May 2, 2023

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]