As PPC pros, we’re trained to look for new ways to optimize our PPC programs.
But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete.
Fortunately, not every optimization has to be a weeks-long project. Some optimizations are relatively quick and simple but can still pack a punch. Here are three you may have overlooked.
