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Your guide to Google Ads keyword terminology

PPC is getting more complex, and so does paid search terminology.

Consider the change from “audiences” to “segments” which has a much more broad definition.

We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.

Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here.

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