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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Disconfirming questions challenge what you already believe or think is true.

Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities.

Contrast this with confirming questions, which seek validation and reinforce existing perspectives.

Notice the difference between these two questions and the answers they’ll elicit:

  • Confirming: Do you agree this new feature will greatly enhance the user experience?
  • Disconfirming: What potential drawbacks or challenges might arise from implementing this new feature, and how might they impact the user experience?

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