Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult.
At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better “because fundamentally we are not going to outtrade a machine.”
Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns.
