In recent years, Google has moved toward being a semantic search engine.
And while backlinks always will play a part, we know they play a lesser role thanks to the sheer power of Google’s knowledge graph and machine learning.
I find the best way to think about this is to view Google as a knowledge-hungry child.
In its infancy, it fed on links. And the more links, the better.
Today, it’s older and curious about the world around it. And it asks questions.
