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Category: Email Marketing


Email Marketing, Marketing Channels

6 Tips for Seasonal Email Senders

April 17, 2018

Via: Target Marketing

Spring is here. Daffodils are blooming, buds are appearing and hibernating critters are rousing in their dens. What was dormant is now bustling with signs of life. As the days warm, seasonal email senders shudder, kissing the relatively quiet early […]


Email Marketing, Marketing Channels

Email Opens or Reads: Which Is Right?

April 6, 2018

Via: Target Marketing

When measuring the success of email campaigns and overall performance health of email programs, email opens and its various related metrics (open rate, click to open rate, etc.) are a common benchmark used by marketers. This metric is accepted as […]


Email Marketing, Marketing Channels

6 Reasons Email Performance Is Increasing

February 28, 2018

Via: Target Marketing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance […]


Email Marketing, Marketing Channels

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

February 26, 2018

Via: Duct Tape Marketing

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned […]


Email Marketing, Marketing Channels

The six challenges every email marketer must face

February 21, 2018

Via: Econsultancy blog

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address. Before you add more martech to your stack, have you properly addressed […]


Email Marketing, Marketing Channels

Ask the experts: Email marketing optimisation

January 25, 2018

Via: Econsultancy blog

The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and […]


Email Marketing, Marketing Channels

How consumer tech habits could be impacting email success

January 23, 2018

Via: Econsultancy blog

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. Another oft-debated element is the time of day the email is sent. […]


Email Marketing, Marketing Channels

Metrics That Matter: Email Benchmarks for 2018

January 12, 2018

Via: Target Marketing

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]


Email Marketing, Marketing Channels

Email trends in 2018: What do the experts predict?

January 9, 2018

Via: Econsultancy blog

Big-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]


Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]