Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability.
The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth taking another look at your email marketing strategy.
While reaching the inbox entails a whole set of best practices, there are a few simple tweaks you can make to avoid the dreaded spam or junk folder.
What is email deliverability?
Email deliverability comes down to the number of emails that reach the inbox successfully. As opposed to strict email delivery, the deliverability benchmark doesn’t count the emails that land in spam.
