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Email Tries Hard: How Teams Manage Their Workflows

May 22, 2023

Via: MediaPost

Here’s some good news for email teams.

Email is by far seen as the most effective marketing channel: 41% of marketeers say so, versus 16% apiece for social media and paid search, according to the 2023 State of Email Workflows Report.

Of course, the respondents are email marketers themselves, so they may be biased. Still, 30% say they will spend up to 15% more to integrate email with other channels this year.

Read More on MediaPost