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Newsletters Are An Emerging Ad Opportunity, But Monetization Can Be Challenging

March 15, 2023

Via: AdExchanger

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Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers.

They don’t have sales teams and typically don’t want to alienate their readers with paywalls. Most also don’t have the scale to attract (or even land on the radar of) advertisers.

Meanwhile, there’s intense competition for subscribers, and some newsletter tools are getting shut down.

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