B2B marketing teams could well be disrupted by a change within companies: Email is no longer the top communications tool, according to The Freedom to Communicate and Collaboration: Challenges in Securing an Overabundance of Tools study by Abnormal Security, conducted by Enterprise Strategy Group (ESG).
Of the companies polled, 47% are using six to 10 communications channels at once.
The top three communications tools are:
- Video conferencing — 80%
- Email — 77%
- Messaging — 71%
- File sharing/cloud storage — 64%
- Shared calendaring — 64%
- Application-specific workflow communications — 46%
- Shared project management — 35%
- Shared whiteboarding — 33%
