Marketing Channels, Social Media Marketing
June 22, 2016
Via: Social Media TodayTwitter is one of my favorite social media networks. Besides providing breaking news faster than any network, Twitter’s a really great brand builder, but unfortunately many people and brands miss out on the benefits of the platform because it does have a […]
Marketing Channels, Social Media Marketing
June 21, 2016
Via: Social Media TodayHaving spent 48 straight months discovering the best ways to sell products and services using LinkedIn, it’s been incredible to watch the platform evolve into the best business-to-business themed marketplace on the planet. And make no mistake – with 433 […]
Marketing Channels, Social Media Marketing
June 15, 2016
Via: Social Media TodayThe marketing world is at war. Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an […]
Marketing Channels, Social Media Marketing
June 15, 2016
Via: Social Media TodayWhile many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn To underline the network’s value for B2B brands, […]
Marketing Channels, Social Media Marketing
June 14, 2016
Via: Target MarketingThink of it as a giant email append, combined with paid search/display and native ads. It does take a bit of interpretation to see what impact Microsoft buying LinkedIn will have on marketers, but not too much. For instance, all […]
Marketing Channels, Social Media Marketing
June 8, 2016
Via: Social Media Today“The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood.” This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote […]
Big Data, Platforms & Software
June 8, 2016
Via: Social Media TodayInstagram has released a range of updates recently. In addition to a new logo and color scheme, they’re also updating and adding to their business tools as well. So what are all the updates, and what do they mean to you and your business? Read More on […]
Marketing Channels, Social Media Marketing
June 6, 2016
Via: Social Media TodayThese days, you’re no doubt constantly bombarded with articles elaborating on how important it is to develop a strong social strategy. And while it’s great to find ways to develop a strong social media presence, all too often we forget […]
Marketing Channels, Social Media Marketing
June 6, 2016
Via: Mobile MarketerEmpowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there. Brands such as Dove, Nike […]
Marketing Channels, Social Media Marketing
June 1, 2016
Via: BufferSocialWhole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower […]
Marketing Channels, Social Media Marketing
May 31, 2016
Via: Target MarketingMillennials in control of marketing budgets at SMBs buy into social media marketing first, finds Magisto, a Menlo Park, Calif.-based video marketing app provider. In its research released on Wednesday, “Unlocking the Most Powerful Shift in SMB Marketing,” the vendor […]
Big Data, News, Platforms & Software
May 31, 2016
Via: Mobile MarketerTwitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is […]
Marketing Channels, Social Media Marketing
May 31, 2016
Via: Social Media TodayGenerating leads is a key aim of virtually every social media marketing strategy. Utilizing the massive reach potential of social networks, businesses can reach new, targeted audience segments in order to highlight their products and services and inspire more people […]
Marketing Channels, Social Media Marketing
May 27, 2016
Via: Duct Tape MarketingPutting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on […]
Marketing Channels, Social Media Marketing
May 24, 2016
Via: DigidayWe’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the […]
Marketing Channels, Social Media Marketing
May 4, 2016
Via: Social Media TodayI’ve read plenty of articles highlighting tips and tricks for different social and messaging apps, and usually, I’m left unsatisfied. Here’s how it usually goes: I click the article, being the “secret tips” nerd that I am. The article is […]
Marketing Channels, Social Media Marketing
May 3, 2016
Via: Social Media TodayThe popularity of social media as a communications channel has lead to a whole new range of opportunities for virtually every brand and business sector. And while the alcohol industry does come with a higher level of regulation and restriction, […]
Marketing Channels, Social Media Marketing
April 26, 2016
Via: BufferSocialImagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding […]
Marketing Channels, Social Media Marketing
April 25, 2016
Via: Online Marketing BlogTopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing World with the sole intent of enlightening, inspiring and instructing marketers on how to effectively add influencers to their digital marketing programs. Below are what I […]
Marketing Channels, Social Media Marketing
April 11, 2016
Via: AdweekYou might think Las Vegassells itself as a destination, but a lot of work goes into its promotion. The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to […]