These days, you’re no doubt constantly bombarded with articles elaborating on how important it is to develop a strong social strategy.
And while it’s great to find ways to develop a strong social media presence, all too often we forget that to do any good for our brands, social media needs to be a team player – it needs to be part of a concerted business strategy. If you focus your efforts on building a large social media following without clear business goals in mind, you won’t get the needed results for your brand, no matter how many followers you accrue.
