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What Twitter’s character count expansion means for marketers

May 31, 2016

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.

With Twitter’s update allowing users to include more media and text in their posts, it is important that brands find a positive balance between over posting and contextual, relevant experiences.

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