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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Do You Know What Omnichannel Marketing Really Means?

June 15, 2016

Via: Social Media Today

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The marketing world is at war.

Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.

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