Marketing Technologies, Mobile Marketing
February 28, 2024
Via: Search Engine LandYouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]
February 27, 2024
Via: EntrepreneurThe key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]
Content & SEO, Marketing Channels
February 27, 2024
Via: EntrepreneurIf there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]
Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]
February 27, 2024
Via: Search Engine LandSelecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]
Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]
February 26, 2024
Via: Search Engine LandA new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]
Marketing Channels, Web Advertising
February 21, 2024
Via: EntrepreneurHave you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]
Content & SEO, Marketing Channels
February 21, 2024
Via: Search Engine LandOpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]
February 20, 2024
Via: Search Engine LandSEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]
Marketing Channels, Social Media Marketing
February 20, 2024
Via: Search Engine LandYouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]
Marketing Channels, Social Media Marketing
February 19, 2024
Via: Search Engine LandFour in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]
Content & SEO, Marketing Channels
February 19, 2024
Via: Search Engine LandWill traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]
Content & SEO, Marketing Channels
February 19, 2024
Via: Search Engine JournalIf you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea […]
Big Data, Platforms & Software
February 14, 2024
Via: Search Engine LandEven experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives […]
February 14, 2024
Via: CMIHave you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]
February 14, 2024
Via: EntrepreneurBuilding a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]
February 13, 2024
Via: Search Engine LandThe Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]
February 13, 2024
Via: Marketing DiveWhile many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship. Now, I’m not suggesting we throw out the […]
February 13, 2024
Via: Search Engine JournalIt only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this […]