Category: Uncategorized


SEO for user activation, retention and community

February 20, 2024

Via: Search Engine Land

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]


Google investigating widespread issue impacting Ad Manager

January 31, 2024

Via: Search Engine Land

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others […]


Want to set your 2024 SEO priorities? Run these GA4 reports

January 16, 2024

Via: Search Engine Land

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us […]


Report: CVS forms digital ad network

April 24, 2020

Via: Marketing Dive

CVS reportedly developing an online advertising network will give marketers a chance to connect with the drugstore chain’s online customers when they’re most ready to shop. With the coronavirus pandemic forcing millions of homebound consumers to become more reliant on […]


Direct Mail Enhancement Strategy: Part 1, Paper Stock

October 24, 2019

Via: Target Marketing

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]

Big Data, Customer Data, Uncategorized

Don’t Settle for Last-Touch Attribution in Marketing

February 7, 2019

Via: Target Marketing

Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper and discuss last-touch attribution, as just talking about contributing factors won’t get you anywhere. As in all data-related subjects, […]

Digital Media & Mobile, Media, Uncategorized

4 Emerging Agency Models To Watch

May 3, 2018

Via: Media Post

Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. That’s the prediction from WPP’s GroupM, as laid out in its just-released “State of Digital” report. Online will have a 38% […]


How Cadbury is using experiential marketing to delight consumers

October 5, 2016

Via: Econsultancy blog

Aiming to get students to ‘unleash the child within’, last month the Double Decker fun bus campaign toured university campuses up and down the country. Alongside the recent television advert, it marks Cadbury’s aim of marketing its single chocolate bars, […]


3 Ways Your Experience Can Help You Sell Your Services

March 15, 2016

Via: Convince and Convert

Experience is a wonderful thing; you gain it in happy as well as sad times. You gain it as an employee or an entrepreneur. You gain it without making any significant change to the world or while you make it […]


How Data Is Used to Refine Marketing Messages

February 22, 2016

Via: Convince and Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform […]


The Best Teachers for Influence Marketing

February 17, 2016

Via: Convince and Convert

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for […]

Other Technologies, Uncategorized, Web Advertising

5 Reasons Your Business Is Not Gaining Any Good Traffic

February 15, 2016

Via: Social Media Today

So you’ve set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not […]


The Secret Ingredient that Fuels Superior Brands

February 15, 2016

Via: Convince and Convert

Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn’t be more different. […]


5 Tools to Help You Be a More Effective Communicator

February 12, 2016

Via: Online Marketing Blog

Words. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness. […]


10 Ways to Improve Marketing Campaigns

February 9, 2016

Via: Chief Marketer

With each New Year come new marketing strategies, new ideas, new trends, new ways to manage a team and suggestions to get your job done. In a word, we’re bombarded. has 10 to add to your marketing strategies. These […]


3 tips for building better audiences and conquering programmatic

February 8, 2016

Via: Digiday

While some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed […]