Marketing Technologies, Other Technologies
June 22, 2022
Via: Search Engine JournalDeepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 20, 2022
Via: Search Engine JournalCreating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: Marketing DiveA report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: EntrepreneurInternational research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]
Marketing Technologies, Mobile Marketing
June 10, 2022
Via: Business of AppsSocial is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]
Marketing Technologies, Other Technologies
June 9, 2022
Via: Marketing DiveApple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]
Content & SEO, Marketing Channels
June 9, 2022
Via: Search Engine JournalMeasuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current […]
Marketing Channels, Social Media Marketing
June 8, 2022
Via: CMIContent marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the same flourish. Relatively recent research shows B2B ad creative often misses the mark regarding […]
Email Marketing, Marketing Channels
June 8, 2022
Via: EntrepreneurIn the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]
Marketing Channels, Social Media Marketing
May 31, 2022
Via: Social Media TodayIt’s the end of an era – though in practical terms it will have no impact on… well, anything. Today, Meta has announced that it will switch from its current ‘FB’ moniker on the stock exchange to ‘META’ as of […]
Marketing Channels, Social Media Marketing
May 31, 2022
Via: Martech ZoneAccording to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing. So if you are searching for your target audience, chances are they are on Instagram. So how […]
May 31, 2022
Via: Martech ZoneWith Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]
Marketing Channels, Social Media Marketing
May 31, 2022
Via: EnterpreneurHere we look at how marketers used video to power up their marketing strategy and analyze emerging trends based on reputable statistics, so business can upgrade their approach to video content for 2022 and beyond. This year, 59% of marketers […]
Automation, Marketing Technologies, Other Technologies
May 26, 2022
Via: Search Engine JournalClustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously […]
Content & SEO, Marketing Channels
May 26, 2022
Via: Search Engine JournalYou know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month. But how do you get your web developers on board? How can […]
Content & SEO, Marketing Channels
May 25, 2022
Via: Search Engine JournalEvery marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we […]
Marketing Channels, Web Advertising
May 25, 2022
Via: AdExchangerLet’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus. Consumers have a love-hate relationship with Facebook. Legislators are looking hard at treating ad platforms like utilities. […]
Content & SEO, Marketing Channels
February 18, 2022
Via: Search Engine JournalEffective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or many company premises to optimize for, the value of dominating […]
Marketing Channels, Social Media Marketing
February 2, 2022
Via: Search Engine JournalToday’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is easier than ever. Video ads appear on many websites and […]