Content marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the same flourish.
Relatively recent research shows B2B ad creative often misses the mark regarding quality and impact. The B2B Institute, a LinkedIn think tank, says although marketers carefully measure ad media spend, optimizing ad creative doesn’t feature anywhere near as heavily in our psyches. It’s often neglected, as indicated in this graphic revealing 75% of B2B ads are rated one star or less.
