Tag: budget

September 18, 2023

Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time […]

May 23, 2023

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying for? Only […]

April 12, 2023

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for […]

March 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a […]

February 14, 2023

How much did you spend on content last year? How much should you spend on content this year? You can’t know. Outside of the most abstract of estimates, you can’t know the answers to both questions. As I’ve shared, “content” […]

January 9, 2023

What Should You Be Doing Right Now? It’s the beginning of 2023, so you’re running a bit late – but you can still make up for lost time. Forecasting A 2023 Budget You’ve seen how to forecast search budgets year […]

September 29, 2022

How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies? Pitch and follow the proven strategies and case studies of […]

August 9, 2022

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]

May 7, 2021

Digital advertising spend reached an estimated $325 billion in 2019 and, after a brief stall due to COVID-19, is expected to increase to $389 billion in 2021. Chances are, you’ll contribute to that with your SEO budget. But how much […]

April 2, 2020

With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a […]

March 31, 2020

Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help […]

April 1, 2019

As the hype-machine behind podcasts rocket valuations into the stratosphere, CPMs are likely to follow, slowly closing the window for performance marketers to easily jump into low-cost podcast advertising tests that immediately show tremendous returns. It’s a quarter till three […]

February 12, 2019

Across the board, 10 times more marketing budgets are increasing for 2019 than are decreasing. In fact, a full 60% of the marketers who answered our “2019 Budget Survey” reported that their budgets for 2019 would be higher than in […]

September 6, 2017

It’s hard to get marketing results if you don’t have a digital marketing budget. Here are three ways to position your marketing team to get the budget you need. 1. Data Matters First and foremost, you have to track your […]

July 14, 2016

If content marketing were to have a soundtrack its theme song would have to be Buster Poindexter’s “Hot, Hot, Hot.” The percentage of companies NOT doing some form of content marketing is about the same as the percentage of people who’ve […]

April 22, 2016

Companies are now allocating just as much of their ad budgets to digital and mobile advertising as they do television ads. That’s the recent finding from a new Accenture report, “The Future of Digital Advertising: Overcoming the Challenges to Higher ROI and […]

February 9, 2016

There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table). […]