Companies are now allocating just as much of their ad budgets to digital and mobile advertising as they do television ads. That’s the recent finding from a new Accenture report, “The Future of Digital Advertising: Overcoming the Challenges to Higher ROI and Revenues.”
The report indicates that advertisers now spend 41% of their budgets on digital and mobile, which is about the same as they spend on TV ads. Print advertising is significantly lower at 10%. The share of ad budget for all other types of advertising combined is 12%, Accenture finds.