As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content.
Budget.
How much should you budget for content?
That’s a great question with a kind of disappointing answer.
It depends.
Thankfully, this guide will explain all the various factors that will affect your budgeting decisions:
- Business size
- Industry
- Overall marketing budget
- Competition
- Goals
- Tools
- Insourcing vs. outsourcing
I’ll also give you some benchmark budgeting numbers that could help you determine where your brand (or your client’s brand) should fall, plus some tips for smart budgeting.
