Digital advertising spend reached an estimated $325 billion in 2019 and, after a brief stall due to COVID-19, is expected to increase to $389 billion in 2021.
Chances are, you’ll contribute to that with your SEO budget. But how much should you spend on SEO services?
Don’t worry — you’re not alone. For many companies, digital is their primary marketing channel. Even so, many owners and executives still have a difficult time budgeting for online marketing.
It’s just as difficult on the provider’s side to develop a winning strategy and put the right price tag on it.
