Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Adobe Stock

How to glean insights from impression share to boost PPC performance

April 12, 2023

Via: Search Engine Land

Category:

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously.

I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns.

The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.

Read More on Search Engine Land