Tag: augmented reality

Big Data, Platforms & Software

Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank

December 28, 2023

Via: Martech Zone

Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and […]

Marketing Technologies, Other Technologies

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]

Marketing Channels, Social Media Marketing

Instagram Is Now Putting Ads In Your Profile Feed

October 5, 2022

Via: Search Engine Journal

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. Additional updates include augmented reality (AR) ads and multi-advertisers ads. Lastly, Instagram is giving advertisers a […]

Marketing Channels, Marketing Technologies, Other Technologies, Social Media Marketing

TikTok adds AR effects for brand ads

May 4, 2022

Via: Business of Apps

TikTok is adding augmented reality (AR) tools through a partnership with Camera IQ’s software tools. The new AR features will be available in TikTok’s Effect House, its experimental hub for creators which is currently in beta. “This is just the […]

Marketing Technologies, Other Technologies

6 ways AR can level up your marketing strategy in 2022

December 6, 2021

Via: Marketing Dive

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

Marketing Technologies, Other Technologies

5 key ways marketers can leverage augmented reality for retail

October 25, 2021

Via: Marketing Dive

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]

Big Data, Platforms & Software

Etsy debuts shoppable virtual house

September 30, 2021

Via: Marketing Dive

With the Etsy House, the handmade goods marketplace is continuing to experiment with augmented reality technology. In June 2020, the company released an AR tool to help shoppers view art, photos and prints in their homes. Etsy is far from […]

Marketing Technologies, News, Other Technologies

Snap launches Spectacles with AR for creators

June 7, 2021

Via: Business of Apps

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

Marketing Technologies, News, Other Technologies

Hyundai touts hybrid cars in Nat Geo’s AR series on national parks

April 28, 2021

Via: Marketing Dive

Hyundai is attempting to appeal to prospective car buyers who are environmentally conscious by showcasing its electric and hybrid vehicles in National Geographic’s AR series about national parks. As the summer road trip season approaches and people look for safe […]

Automation, Marketing Technologies, Other Technologies

Supercharge Your Digital Marketing with Augmented Reality Campaigns

March 4, 2021

Via: Entrepreneur

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]

Big Data, Customer Data

Digital Commerce and the Customer Experience: Top Trends for 2020

February 3, 2020

Via: Target Marketing

For all of the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, there’s a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require […]

Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

Automation, Marketing Technologies, Other Technologies

Best Practices for Leveraging Augmented Reality in E-Commerce

April 18, 2019

Via: Target Marketing

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]

Automation, Marketing Technologies, Mobile Marketing

5 Ways to Use Augmented Reality to Elevate Print Marketing

April 9, 2019

Via: Target Marketing

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]

Marketing Technologies, Other Technologies

Augmented and Virtual Reality Will Both Become Immensely Important This Holiday Season

December 17, 2018

Via: Adweek

They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision everything from a kitchen renovation to how different cosmetics could enhance one’s […]

Marketing Technologies, Mobile Marketing

Should You Use Augmented Reality With Direct Mail?

September 20, 2018

Via: Target Marketing

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say “opportunity” using augmented reality with direct mail, because you […]

Marketing Technologies, Other Technologies

Technology Makes Direct Mail Irresistible

May 17, 2018

Via: Target Marketing

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized […]

Other Technologies, Platforms & Software

Makeup brands are testing augmented reality to drive conversions

March 29, 2016

Via: Digiday

While shopping for a new lipstick on Sephora’s mobile app, customers contemplating whether to buy Marc Jacobs’ Forbidden Berry shade or Stila’s Magenta Plum can see exactly how the colors will look on their faces. The Sephora Virtual Artist tool in the […]