Tag: augmented reality

October 5, 2022

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. Additional updates include augmented reality (AR) ads and multi-advertisers ads. Lastly, Instagram is giving advertisers a […]

May 4, 2022

TikTok is adding augmented reality (AR) tools through a partnership with Camera IQ’s software tools. The new AR features will be available in TikTok’s Effect House, its experimental hub for creators which is currently in beta. “This is just the […]

December 6, 2021

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

October 25, 2021

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]

September 30, 2021

With the Etsy House, the handmade goods marketplace is continuing to experiment with augmented reality technology. In June 2020, the company released an AR tool to help shoppers view art, photos and prints in their homes. Etsy is far from […]

June 7, 2021

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

April 28, 2021

Hyundai is attempting to appeal to prospective car buyers who are environmentally conscious by showcasing its electric and hybrid vehicles in National Geographic’s AR series about national parks. As the summer road trip season approaches and people look for safe […]

March 4, 2021

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]

February 3, 2020

For all of the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, there’s a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require […]

December 10, 2019

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

April 18, 2019

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]

April 9, 2019

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]

December 17, 2018

They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision everything from a kitchen renovation to how different cosmetics could enhance one’s […]

September 20, 2018

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say “opportunity” using augmented reality with direct mail, because you […]

May 17, 2018

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized […]

March 29, 2016

While shopping for a new lipstick on Sephora’s mobile app, customers contemplating whether to buy Marc Jacobs’ Forbidden Berry shade or Stila’s Magenta Plum can see exactly how the colors will look on their faces. The Sephora Virtual Artist tool in the […]