Hyundai is attempting to appeal to prospective car buyers who are environmentally conscious by showcasing its electric and hybrid vehicles in National Geographic’s AR series about national parks. As the summer road trip season approaches and people look for safe travel destinations amid ongoing concerns about the pandemic, National Geographic and Hyundai are showcasing the great outdoors with an immersive digital experience that’s also educational. The series is an opportunity for Hyundai to associate its brand with eco-friendly transportation that squares with many people’s concerns about climate change.
