With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more. By adding technology, you can draw attention to your mail piece and create a wow factor.
Here are four ways to use technology in your next direct mail campaign:
1. Sound Chips: You can add sound to your mail pieces! Record any message you want, then when your prospect or customer opens it the sound starts to play.
