Tag: artificial intelligence

June 2, 2023

AI has to be the most dominant topic in content marketing circles this year. Everyone is talking about how to use AI to write content, optimize content and even create entire brands. Content marketers are also using AI for content […]

February 28, 2023

The Federal Trade Commission (FTC) issued a warning shot to companies that are getting overzealous with artificial intelligence (AI) claims in their advertising. In a blog post published Tuesday, the agency described the technology as a “marketing term” and, following […]

February 7, 2023

Artificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots […]

February 6, 2023

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in […]

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

January 6, 2023

What Is AI For SEO AI, or artificial intelligence, is already a part of our daily lives. Anyone who uses Alexa or Google Maps is using AI software to make their lives better in some way. Popular writing assistant Grammarly […]

December 12, 2022

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content […]

October 6, 2022

Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will […]

June 2, 2022

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. […]

June 1, 2022

Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content creation using AI. Statista estimates […]

March 23, 2022

According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints. The focus is […]

January 21, 2022

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

December 30, 2021

Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image […]

October 19, 2021

Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some […]

October 6, 2021

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]

August 13, 2021

Tech giants are investing heavily in machine learning. In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups. In […]

January 26, 2021

In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily—helping marketers understand what’s working, what’s not working, and opportunities […]

March 9, 2020

Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still […]

November 7, 2019

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and […]

July 2, 2019

Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with […]