Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some market segments reinventing and redefining themselves in the wake of this new technology.
AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Should we be bracing for an industry-wide overhaul? Or is AI simply going to improve our already existing capabilities, without many long-term fundamental changes?
