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Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

February 6, 2023

Via: Digiday

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus.

It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in recent weeks. And based on what’s already been shared it seems that anything that can be automated when it comes to how ad campaigns are planned and bought will be.

Read More on Digiday