According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints.
The focus is on delivering a reimagined customer experience and an integrated and personal end-to-end experience.
AI and customer experience start with your CRM and customer data platform (CDP) software. Thanks to lower costs and more use cases, AI has made inroads to over 70% of businesses in America.
