January 11, 2023
Via: MediaPostIt looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]
November 21, 2022
Via: AdExchangerThe golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon Valley powerhouse Netflix. For creators, this is a shortcut to advertising opportunities, since ad-based streaming and commerce opportunities allow creators to […]
November 9, 2022
Via: AdExchangerOnly the strong survive: This has long been an inspirational tenet for ad tech, but it also describes the industry’s insidious malvertising problem. Better technology and broader awareness have mostly constrained the most conspicuous breed of malvertising – forced redirects […]
October 25, 2022
Via: DigidayThe prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever […]
Automation, Marketing Technologies
September 21, 2022
Via: AdExchangerIt’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]
November 30, 2021
Via: Marketing DiveThe metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented […]
October 13, 2021
Via: Marketing DiveLowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]
October 29, 2018
Via: AdweekFor over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, […]
June 23, 2017
Via: Marketing LandPlain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and […]
May 18, 2017
Via: Ad AgeNot long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the […]
May 9, 2017
Via: Media PostA consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun to put together a timeline to quickly accomplish the task. “We’re not the first set of […]
May 3, 2017
Via: Ad AgeMany have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful to stay aboard but more fearful to get off. Left to the engineers alone, “quality digital advertising” is virtually an […]
December 27, 2016
Via: Ad AgeVideo dominates both Facebook’s newsfeed and its advertising space, clocking up more than 100 million hours of views each day. But moving images have only really taken off on Facebook over the last year, after the social network started to […]
December 9, 2016
Via: AdweekOne year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal […]
July 8, 2016
Via: Ad AgeBefore the great ad-tech boom, the advertising model was straightforward — if not simple. The “four Ps” dominated the modern marketing machine, with “promotion” being universally understood as paid media and sales promotions. End of story. Then digital happened and […]
Marketing Technologies, Other Technologies
April 28, 2016
Via: DigidayPremium publishers are finally tailoring their videos to match the way people actually consume media on their phones – vertically. However, vertical ad formats are still lagging behind. The Washington Post is not only creating video news stories and documentaries […]
Big Data, Customer Data, Platforms & Software
March 7, 2016
Via: DigidayWhen brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control […]