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Tag: ad tech


News

Meta Addresses Algorithmic Discrimination With New Ad Tech

January 11, 2023

Via: MediaPost

It looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]


News

Triumphant Solutions For Ad Tech: Changes In The Ad Tech Space Invite New Opportunities

November 21, 2022

Via: AdExchanger

The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon Valley powerhouse Netflix. For creators, this is a shortcut to advertising opportunities, since ad-based streaming and commerce opportunities allow creators to […]


News

Malvertising Is Maturing, And So Must Our Industry

November 9, 2022

Via: AdExchanger

Only the strong survive: This has long been an inspirational tenet for ad tech, but it also describes the industry’s insidious malvertising problem. Better technology and broader awareness have mostly constrained the most conspicuous breed of malvertising – forced redirects […]


News

Why some of the largest publishers are breaking up with ad tech middlemen

October 25, 2022

Via: Digiday

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever […]


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


Big Data, Customer Data

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

November 30, 2021

Via: Marketing Dive

The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented […]


News

Lowe’s enters retail media fray as home improvement continues to engage shoppers

October 13, 2021

Via: Marketing Dive

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]


News

How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

October 29, 2018

Via: Adweek

For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, […]


Advertising Technology

Stop calling ‘ad tech’ advertising

June 23, 2017

Via: Marketing Land

Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and […]


Advertising Technology

What Blockchain Means for Ad Tech

May 18, 2017

Via: Ad Age

Not long ago, possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the most salient feature is the ability to copy. But soon, every industry will face the […]


Advertising Technology

Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs

May 9, 2017

Via: Media Post

A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun to put together a timeline to quickly accomplish the task. “We’re not the first set of […]


Advertising Technology

Five Strategies to Put Humans in Control of Ad Tech

May 3, 2017

Via: Ad Age

Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful to stay aboard but more fearful to get off. Left to the engineers alone, “quality digital advertising” is virtually an […]


Digital Media & Mobile, Media

Six Tips From Facebook for Using Silent Video Better

December 27, 2016

Via: Ad Age

Video dominates both Facebook’s newsfeed and its advertising space, clocking up more than 100 million hours of views each day. But moving images have only really taken off on Facebook over the last year, after the social network started to […]


Digital Media & Mobile, Media

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

December 9, 2016

Via: Adweek

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal […]


Advertising Technology

It’s Time to Ditch the Paid/Earned/ Shared/Owned Model of Ad Tech

July 8, 2016

Via: Ad Age

Before the great ad-tech boom, the advertising model was straightforward — if not simple. The “four Ps” dominated the modern marketing machine, with “promotion” being universally understood as paid media and sales promotions. End of story. Then digital happened and […]


Marketing Technologies, Other Technologies

Why ad tech needs to wake up before Facebook and Snapchat own vertical video

April 28, 2016

Via: Digiday

Premium publishers are finally tailoring their videos to match the way people actually consume media on their phones – vertically. However, vertical ad formats are still lagging behind. The Washington Post is not only creating video news stories and documentaries […]


Big Data, Customer Data, Platforms & Software

Brands are not taking programmatic in-house in droves

March 7, 2016

Via: Digiday

When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including Allstate, StubHub, Unilever and Netflix — started taking programmatic in-house in order to have more control […]