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Five Strategies to Put Humans in Control of Ad Tech

Five Strategies to Put Humans in Control of Ad Tech

May 3, 2017

Via: Ad Age

Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful to stay aboard but more fearful to get off. Left to the engineers alone, “quality digital advertising” is virtually an oxymoron. Marketers are frustrated that foundational human elements like insight, trust and creative instincts have largely been stripped out of ad tech.

But now marketers are moving with stunning speed to regain control of this runaway train by consciously “humanizing” marketing technologies.

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