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How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

October 29, 2018

Via: Adweek
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For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, “most [ad tech] founders have a narrow understanding of what marketing is and its crucial role in building a business for the long-term.”

The problem is that companies founded by technical experts often focus on technology: proprietary features, new innovations, bells and whistles.

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