Tag: 2018

February 22, 2018

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]

February 7, 2018

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer […]

February 5, 2018

There are many digital trends that are likely to impact SEO in 2018. You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that […]

January 24, 2018

There’s no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our […]

January 19, 2018

Want more success in B2B marketing? Start thinking like a B2C marketer. Far too often, B2B marketers mistake customers for a business. To influence customers’ purchase decisions, B2B marketers don’t typically imbue any of the personal and emotional qualities that […]

January 18, 2018

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of […]

January 15, 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital […]

January 5, 2018

All year, this industry has felt like a roller coaster clicking to the top of very high hill, about to plunge down into unknown loops and curves at freefall speed. I see technology cycles turning, and with them change is […]

December 28, 2017

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of ecommerce: Amazon bought Whole Foods for $13.7 billion; […]

October 3, 2016

You will have to pardon my rather boring, straightforward title for this post. I say that because it wasn’t all that long ago that I penned “A B2B Marketer and a Data Management Platform Walk Into a Bar.” So forgive my humdrum, […]