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4 Digital Marketing Trends to Watch in 2018

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer engagement tactics along the way.

Expect the lion’s share of digital dollars to be spent on connecting with consumers on mobile throughout the day, with engagement that accommodates short consumer attention spans and focuses on hassle-free buying experiences. Video and voice-interactive content, hyper-targeted location-based advertising, augmented consumer engagement through machine learning technologies, and more frequent and targeted mobile and social media ad displays are sure to top the list.

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