There are many digital trends that are likely to impact SEO in 2018.
You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.
Monitoring market adoption
Instead of simply optimising for today’s algorithm, successful SEO also means thinking about the possible and probable future.