B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more.
So the question about B2B content marketing isn’t WHETHER it’s a viable marketing approach. Rather, it’s WHAT must be done in 2018 to make it more viable, and HOW content marketing for B2B must change in the face of altered customer expectations and heightened competition.
