Category: Mobile Marketing

August 2, 2021

There’s been a lot of information come out about Google’s mobile-first indexing over the last several years — so much that it can be difficult to keep up. In this post, you’ll learn about recent updates and what Google is […]

August 2, 2021

It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download […]

July 21, 2021

TikTok has partnered with Vimeo to integrate the video platforms software tools. The deal means that small and medium-sized businesses will be able to engage with customers on the platform through video ads by utilising Vimeo’s suite of video tools […]

July 13, 2021

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can you learn from them to improve your […]

July 12, 2021

2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its […]

June 28, 2021

The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to […]

June 23, 2021

The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to […]

June 9, 2021

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for […]

June 4, 2021

Google has been delivering a consistent message since “mobilegeddon” in 2015: they are switching to mobile-first indexing, and you need to be mobile-first. Mobile-first means that Google is crawling your mobile site – and is often only looking at your […]

June 4, 2021

App management platform, AppFollow, has introduced a range of new product updates including a Semantic Analysis 3.0. Keywords are useful to improve app ranking in organic search results on the App Store and Google Play. The AppFollow ASO tools lets […]

May 25, 2021

“MyAppFree App” updates to version 2.0, introducing additional mobile advertising services. The complete refresh of the app brings to the industry new and innovative technologies developed by MyAppFree company, the award-winning mobile advertising agency for user acquisition. “MyAppFree App” was […]

May 24, 2021

App installs grew 31% year-on-year during the first quarter 2021 and sessions increased another 30% in 2020. That’s according to the latest report from app marketing analytics firm Adjust. Broken down by app category, fintech apps saw some of the […]

May 24, 2021

Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing. Together, the companies are hoping to create a social shopping experience on the Snapchat app. Called Poshmark Mini, the new […]

May 21, 2021

Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they were unable to before. There are exceptions. If […]

May 11, 2021

Mobile advertisers are expected to spend more on content campaigns with 70% admitting that context has become more important than ever before. While personalised targeting remains an important focus for many marketers, were those consumers are has gained significant attention […]

May 6, 2021

Facebook’s foray into eCommerce seems to have paid off as its Marketplace just hit one billion in users. According to Zuckerberg’s latest company update, the social network now also boasts over a million shops and has some 250 million users […]

May 5, 2021

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

April 26, 2021

Apple will soon be adding a new advertising feature to its Search tab. According to the Financial Times, Apple Suggested ads will be located in the Search tab resembling Google search ads. Advertisers can promote their apps here even before […]

April 20, 2021

Brands could be losing out on reaching young customers if they don’t revamp their digital presence for an improved shopping experience. New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after […]

April 16, 2021

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]